I got my gallon of superbrew in friday and got to try it out today on two grips for a couple of deep water jigging rod builds. I am by no means an expert at dipping, not even close. I have learned to read the film the few years I've been at it and have really come to appreciate the higher quality products I have started to use and superbrew is at the top for me now, as far as activator goes. I literally giggled after the first grip was dipped. The color retention blew my mind! If you haven't tried it, you're missing out!