I was watching an episode of Bar Rescue where Jon Taffer goes around and helps failing bars become profitable. One bar was in Nebraska and specialized in being a hookah bar. Not because there was a great need for a hookah bar in Nebraska, but because the owner liked smoking them. Not many others apparently shared his enthusiasm and he stopped making money. The owner said there was no competition and thought because of this, he should be rich by now. Jon said "over 70% of the time a lack of competition is actually lack of interest in what you are trying to do". I thought this same thinking carries over to dipping, too. Just because no one else in your area dips doesn't necessarily mean you can run a successful business there. It often means no one is doing it because there isn't a healthy enough market.