It takes just a few hours every week to keep your Facebook page full of fresh content. Learn how to market your small business without wasting your time.
According to the Pew Research Center, 68% of all U.S. adults use Facebook. In other words, your customers use this social media platform, so if you want to engage them online, your business should, too.
But posting on Facebook one to three times a day might sound overwhelming. If you don’t have much time to log on and tinker with content throughout the day, here are three tips to help streamline your Facebook time investment while maximizing results:
- Create content in batches. Make your social media process more efficient by setting aside time to create content in batches. As Facebook marketing expert Mari Smith suggested, “Write out the top 10 frequently asked questions from your customers. Make that into a blog post. Then, create 10 short videos with each point or tip, as well as 10 image quotes.”
- Consider hiring a part-time social media pro. If you can afford part-time help, it might be worth it. “Hiring a good social media assistant for even a few hours a week can make all the difference,” Smith said. “For example, you can provide your assistant with photos and video clips that you have on your phone anyway and they could use them to create many wonderful videos using a tool such as Animoto.”
- Take advantage of scheduling tools. Smith added that small business owners should take advantage of a social media scheduling tool such as Hootsuite, Buffer, PostPlanner or Edgar. That way, you can schedule your posts in advance, instead of stopping in the middle of the day to update Facebook. Facebook also allows you to directly pre-schedule posts.